The Basics

Sailthru is a platform that can manage all of your email. Here's the guide to getting started, along with basic topics, concepts, and features.

Getting Started

Setup - How to configure your system prior to go-live

Transactional - How to set up and send transactional emails (forgotten password, alerts, etc.)

Campaign - How to set up for mass campaign email

API - Learn how to use the sailthru API

Basic Concepts

Lists - Your email lists of subscribers for mass mailing and reporting

Beacon - Beacon images, used to track open rates

Link Tracking - Link tracking, used to track click rates

Replacement Variables - How to customize subject lines and content per email

Features

Suppression Lists - Send campaign emails and exclude certain emails from delivery

Campaign Testing - Perform A/B tests and splits on campaign emails

Transactional Testing - Perform A/B tests on transactional emails (a Sailthru-exclusive feature)

Includes - Create standard headers and footers to reuse throughout your emails

*NEW* Page Editor Tool - Create a signup page for your lists

Advanced Sailthru Features

Horizon - Our unique system for interest-based behavioral personalization

Data Feeds - Pull content from your site automatically into your mass emails

Alerts - Set up realtime Google-Alerts style messaging to filter content

SMTP Auth Send - Send transactional emails using SMTP instead of our API

Geolocation - Create geolocated lists or snapshot reports

 
/var/www/docs.sailthru.com/htdocs/data/pages/basics.txt · Last modified: 2011/10/27 16:29 by Emily Maskin
 
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