Once your creative pops, your subscribers are engaged, and your campaigns are automated, it's time to optimize!

• It's easy to include advertising with Sailthru's adFlight platform. Our highly specific targeting allows you to reach unique segments. In a few simple steps you can automate your plans and obtain detailed reporting.

• Horizon-powered on-site behavioral platforms enable you to track user interests, customize email content automatically for each subscriber, and even suggest content on-site based on unique user clicks:
  • Concierge is an on-site slider that suggests customized content to readers
  • Horizon tracks on-site behavioral interests and allows for auto-customization of user-specific unique content within emails
  • Scout is an on-site recommendation engine that suggests content based on user interests

• Enable users to manage their subscriptions, create dynamic opt-outs that change style automatically, and specialize signups on Sailthru-hosted webpages