Horizon Data Collection
Horizon is Sailthru's unique behavioral-tracking product. Horizon gathers data on your users' individual interests based on activity on your website or mobile app.
Armed with that intelligence, you can dynamically target users based on their purchase, browsing, and explored interests. Horizon-personalized content boosts clicks, pageviews and user engagement.
How It Works
There's no end to the tags or knowledge Horizon can gain about its users.
Horizon also gives an advantage to commerce sites by allowing them to target users based on purchase intent and history. Individual user profiles allow for dynamically generated content based on each user's profile and purchase history.
User interests are collected based on these tags and weighted compared to the overall interests of users across your site.
For each user and each tag, Sailthru stores a count and an interest level. Count is simply the raw count of the number of pageviews the user has had for that tag. Pageviews can only be calculated for sites containing the Horizon snippet on its pages. Interest level compares the user's count relative to other users across your site. Users with an interest score of two times the average user are considered to have high interest in that topic.
Using Horizon Data
So what can you do with Horizon interest data?
- Gain intelligence about different groups of users. In a List Snapshot Report, you would see the top interests of users on that list and the topics with the largest numbers of high-interest users. This helps you gain insight into the interests of different types of users on your site and guide your editorial and marketing decisions.
Generate personalized headlines. Given a number of pieces of tagged content, the
function picks a smaller subset, ranked by relevance to that user. You can combine this with a data feed from your site to make a truly dynamic personalized newsletter. For a walkthrough on this, see Behavioral Content in Templates.
Show pieces of content conditionally. Using the
control-structures combined with the
- Segment by groups of high-interest users. You can create lists of users who have demonstrated high interest in a particular topic. You could then send an email relevant to that interest only to those users.
Concierge - Set up Concierge, an on-site slider to present a single piece of suggested content
Scout - Set up Scout, Sailthru's on-site recommendation engine