Sailthru Docs

ab-test

Wed, 24 Mar 2010 15:15:37 -0500

1. Create a new campaign. 2. Fill in all the details for the campaign, HTML source and text only version, as usual. (You will be prompted to create the second half of the split after creating the initial campaign.) 3. Save the campaign (the system requires you to save changes before creating an a/b test)

ab_split

Mon, 28 Mar 2011 18:46:35 -0500

SCHEDULING AND SENDING AN A/B SPLIT TEST 1. Create a new campaign. 2. Fill in all the details for the campaign, HTML source and text only version, as usual. (You will be prompted to create the second half of the split after creating the initial campaign.)

abandoned-shopping-cart

Mon, 28 Feb 2011 13:28:57 -0500

Reminder Emails If you want to automatically send an email to users when they put items in their shopping cart and never complete checkout, you can use the purchase API call to do this. Simply make the purchase call whenever the user adds an item to their shopping cart, as well as when they complete final checkout. Each time they add an item, use the reminder_time and reminder_template optional parameters. If no more activity happens on that shopping cart, the reminder_template will get sent.

add-remove-optout-users-from-list-manually

Wed, 13 Jul 2011 18:33:04 -0500

Adding, removing, or opting out a user or multiple users from your lists manually is quite easy. First, go to your lists tab and then double click the list that you want to add, remove, or opt out the user from. Next, add the emails you want to make changes to manually in the email text box field, separated by commas. Finally, select the appropriate action in the Action dropdown menu under the text box and hit the Submit button to make changes. An email will be sent to you once those changes are…

adflight

Thu, 27 Oct 2011 16:25:13 -0500

Overview adFlight is an ad management platform designed to work with Sailthru's suite of products. adFlight supports the way ads are traditionally handled in newsletters: selling ads against a list and a particular day's scheduled send. Additionally, advertisers and publishers can leverage horizon's behavioral intelligence and campaign/user meta data to target users in a variety of scenarios based on their interests and habits.

alerts

Tue, 18 Jan 2011 12:11:19 -0500

Alerts are special transactional emails that notify your users of content on your site that matches certain custom criteria. For example, if you are an e-commerce site, a user may want to be notified whenever certain types of products in certain price ranges are released. Or if you are a news site, a user may want to be notified about articles about certain topics.

api

Tue, 28 Feb 2012 17:06:54 -0500

The purpose of the sailthru API is to allow you to take full advantage of all the features of your Sailthru service as efficiently as possible. * Step 1 - Download one of our pre-built libraries for your chosen programming language - review the list at client libraries. * Step 2 - Install and configure your chosen pre-built library - for details see "Getting Started". * Step 3 - Write code inside your application to directly perform the desired Sailthru action. For example, this can oft…

basics

Thu, 27 Oct 2011 16:29:39 -0500

Sailthru is a platform that can manage all of your email. Here's the guide to getting started, along with basic topics, concepts, and features. Getting Started Setup - How to configure your system prior to go-live Transactional - How to set up and send transactional emails (forgotten password, alerts, etc.)

beacon

Tue, 31 Aug 2010 20:30:02 -0500

A "beacon" is an image that Sailthru uses to track users who are reading your email with images turned on, a term known in the email industry as "opens". If you want to track opens, you must include the beacon in your templates and campaigns. Including the beacon also allows you to gather more data about your users who don't click on emails, including the times of day they read email and geolocale information, so including it is almost always recommended.

behavioral-headlines

Tue, 23 Aug 2011 12:24:51 -0500

Setting up a completely customized set of headlines using our Horizon behavioral-targeting technology is easy. Let's walk through the basic process with an example. Step 1: Design The Template Let's suppose we've decided to show five custom headlines in a very simple format. We want the subject line to contain the lead story, which will contain a photo. The other stories will be smaller.

blast-detail-report

Fri, 06 May 2011 11:49:47 -0500

Campaign Detail Report Glossary The Blast detail report can be found by clicking the icon of the magnifying glass in your Email Campaign Reports. Clickmap - shows unique clicks for each link within an email. Engagement - A detailed blast report segmented by engagement level

campaign-detail-report-definitions

Fri, 06 May 2011 12:36:32 -0500

Campaign Detail Report Glossary The campaign detail report can be found by clicking the icon of the magnifying glass in your Email Campaign Reports. Clickmap - shows unique clicks for each link within an email Engagement - a detailed blast report segmented by engagement level

campaign-report-definitions

Sat, 04 Jun 2011 17:53:06 -0500

Email Campaign Report Glossary Campaign - An individual email campaign that has been sent to a list or list segment. Each campaign has a corresponding ID and row within the Email Campaign Reports Emails Sent - The number of emails sent in a campaign. Emails Sent corresponds to the number of valid email addresses within the associated list.

campaign-report

Fri, 06 May 2011 11:40:52 -0500

Email Campaign Report Glossary Blast - A message that has been sent to a list or list segment. Each blast has a corresponding Blast ID and row within the Email Campaign Reports Emails Sent - The number of emails sent in a blast. Emails Sent corresponds to the number of valid email addresses within the associated list.

campaign-testing

Tue, 31 Aug 2010 12:52:18 -0500

An important tool in a mass mailing strategy is A/B testing. This allows you to test different versions of your campaign emails against randomly selected segments of your audience. Find out what subject lines are most effective, or where you might place links. You might even offer different products or headlines to learn which ones are most appealing to your audience.

campaign

Thu, 27 Oct 2011 17:01:01 -0500

Sailthru can send campaign emails to large numbers of people rapidly. This is appropriate for newsletters, massive notifications, breaking news, and so on. Setting Up Lists Every campaign email is sent to a mailing list. When first getting started, you will want to upload your initial lists. You can do this via the Manage Lists menu item in the interface.

conditional-content

Tue, 03 Aug 2010 11:24:36 -0500

Using Sailthru's powerful template syntax combined with Horizon interest data, you can display pieces of content conditionally. Example Let's suppose you are a fashion retailer. You have images of a dress in three colors: black, green, and purple polka dot. You have been using Horizon to track the colors that customers are looking at on your website, so Sailthru has interest data on colors.

customize-active-users

Sat, 24 Jul 2010 17:25:31 -0500

There are a few ways you can customize content based on user activity level. Method 1: Use engagement level The user_engagement() function will return a score from 1 to 5 based on your user's engagement level: * 1 = Dormant * 2 = Disengaged * 3 = Passive * 4 = Active * 5 = Engaged

data-feeds

Tue, 21 Feb 2012 14:22:06 -0500

Overview When sending a campaign email, it can be convenient to pull content from your site. This can help you: * Automate your email production process by designing a template once and automatically populating it with content * Schedule a daily email in advance without even knowing what the content will be * Use Sailthru Horizon personalization to deliver custom content to users

editors

Tue, 27 Sep 2011 14:18:11 -0500

Campaign - Explanation of the different options available for creating an email campaign. adFlight - Use SailThru to deliver ads in your messages. Page - Create signup pages for your sailthru newsletters.

engagement

Wed, 16 Mar 2011 01:50:38 -0500

It's not enough just to build a large list. You want users who are engaged with your content -- people who read and click on your emails. Sailthru classifies users into distinct groups based on their engagement level: * Engaged users not only have recently opened or clicked one of your emails, they have spent time browsing your website. (To track Engaged users, you must use the Horizon tracking beacon.) * Active users have recently clicked on one of your emails. * Passive users have rec…

faq

Tue, 13 Mar 2012 10:22:15 -0500

* Q. What is a smart list? * A. Smart Lists are live segments. You can generate a smart list using specific criteria (such as openers, or people located in New York City) and each time a user comes on to the source list with matching criteria, they are added to the appropriate smart lists.

fun-stuff

Mon, 09 May 2011 08:37:06 -0500

CAN SPAM ACT of 2003-

function

Wed, 18 Apr 2012 22:52:30 -0500

* abs - return the absolute value of a number * ad - return the HTML of an adFlight ad placement * adinfo - return meta information about an adFlight ad placement * contains - return whether a list or string contains an item or substring * bucket_list - move elements of a list into separate "buckets" based on criteria * date - return a formatted date * filter - apply a lambda function to filter out elements of a list * first - get the first word in a string or first element of a l…

geolocation

Tue, 12 Jul 2011 17:46:25 -0500

* Create a List or Snapshot Report by Geolocation. User interactions (opens and clicks) with your communications are automatically tracked and ranked by geolocation, and can be used to generate lists. Geolocated lists can be created using the query builder. Within the query builder, select geolocated city, state or country from the criteria drop-down. User locations are defined by the relative number of times they engage with their emails in a given location. The categories of location are …

getting-started

Thu, 29 Sep 2011 13:15:13 -0500

Here you will be guided through the process of getting started with Sailthru, configuring your Sailthru account and your website for your companies' particular needs. By the end of this process, you will be ready to unleash the full power of all the services Sailthru has to offer.

glossary

Fri, 06 May 2011 11:51:16 -0500

GLOSSARY Campaign Report Definitions Campaign Detail Report Definitions

guides

Mon, 18 Apr 2011 11:46:18 -0500

Integrate my user signup with my Sailthru mailing lists? Perform an A/B split test? Show custom content to my most active users? Set up a dynamic behavioral-targeted headline email? Create a geolocated list or snapshot report? Send an abandoned shopping cart email?

home

Tue, 27 Sep 2011 17:06:17 -0500

Welcome to Sailthru's technical support guide. Learn more about setting up your account, discover how to maximize our tools or get detailed documentation on our robust API. Can't find what you need? Please contact us so we can assist! We're here to help.

horizon

Tue, 27 Sep 2011 13:29:28 -0500

Overview Horizon is Sailthru's unique behavioral tracking product. Horizon gathers data on your users' individual interests, based on activity on your website, mobile device and tablet, all tied to each user's email address. Armed with that intelligence, you can dynamically target users based on their purchase, browsing and explored interests. Horizon-personalized content boosts clicks, pageviews and user engagement.

includes

Fri, 17 Sep 2010 16:43:14 -0500

Includes are reusable pieces of content that you can use throughout your templates and email campaigns. The most common use of an include is to create a standard header or footer. If you create a header once and include it in multiple templates, you will only have to make changes in one place later.

integrating-mailing-lists

Mon, 31 Oct 2011 10:42:09 -0500

If you are maintaining mailing lists on Sailthru for mass mail campaigns, you will want your code to make API calls to Sailthru to keep those lists current whenever users sign up and/or change their mail preferences. To subscribe an email address to a mailing list, use the setEmail() method in the client. setEmail() takes an email address, replacement vars, and lists.

keys

Wed, 25 Jan 2012 16:12:21 -0500

Keys are ways of uniquely identifying a particular user or person. sid The Sailthru ID, or sid for short, is a single unique identifier for every user. This can never be changed. (This is also sometimes called "Profile ID") cookie The Horizon ID is stored in a cookie called sailthru_hid. This cookie is set on the user on click or open. You cannot change this value.

link-domain

Mon, 18 Apr 2011 12:23:02 -0500

In order to see the pages on your link domain, see the setup page for instructions. Most link domain pages are only visible when they are linked to from a message. If you'd like to preview them, your best bet is to go into the template or campaign editor and send yourself test send. When you check the message click on the unsubscribe link, your address bar should look something like this:

link-tracking

Tue, 24 Aug 2010 11:20:29 -0500

Sailthru can track the number of people who click on your emails, which is very useful as a measure of user response to your emails. We recommend turning on link tracking in almost all cases. If link tracking is not turned on, Sailthru cannot measure clicks.

lists-and-user-management

Mon, 15 Aug 2011 16:27:46 -0500

Manage Lists Add a single user to a list via the api Add multiple users to a list via the api Create geolocated lists or snapshot reports Add,Remove,OptOut users from list manually

lists

Mon, 31 Oct 2011 14:35:15 -0500

Sailthru uses lists to create groups of subscribers that you can email and track the growth of. There are a few different types of lists: primary lists, secondary lists, and Smart Lists. Sailthru sends to primary and secondary lists in order of engagement levels, sending to most engaged/active users first.

page-editor-tool

Wed, 29 Jun 2011 12:06:16 -0500

Sailthru now gives you the option to build your own signup page for your website, and all you need is your own HTML and CSS! It will allow your subscribers to sign up to multiple lists and automatically link to your Sailthru lists without the need to use the API. The page won't be live until you've done the Setup below. Then, you can click on the magnifying glass to the right of the page name and it will open a new window.

query-users-based-on-mobile-and-browsing-data

Thu, 20 Oct 2011 21:40:42 -0500

Sailthru's Query Builder allows you to pinpoint how users read your campaign emails and view your website, whether that's through a mobile device or a specific web browser. This information can prove extremely valuable when it comes to refining your emails and ensuring that every website visitor views your website at its best.

query

Thu, 26 Jan 2012 21:38:13 -0500

The Query Builder allows you to build powerful, detailed queries for segmenting, editing and analyzing the users on your lists. Using the Query Builder, you can: * New: Query users based on mobile and browsing data * get a Snapshot Report that gives you detailed information about a group of users * generate lists of users based on criteria * create Smart Lists that automatically update to users matching the criteria * set a bunch of vars to users or opt users in/out fitting a certai…

replacement-variables

Tue, 24 Aug 2010 12:00:05 -0500

For simple personalization of emails, you will often want to pass in dynamic content in replacement variables (often called vars for short). Replacement variables are placed inside {curlybraces} and may not contain spaces or any characters besides letters, numbers, and underscores.

reports

Fri, 06 May 2011 11:17:34 -0500

Definitions Email Campaign Report Blast - A message that has been sent to a list or list segment. Each blast has a corresponding Blast ID and row within the Email Campaign Reports Emails Sent - The number of emails sent in a blast. Emails Sent corresponds to the number of valid email addresses within the associated list.

setup

Thu, 27 Oct 2011 16:31:45 -0500

Before you start using our service in production, you need to complete the following. Don't worry if it looks complicated - we can help! Email us at support@sailthru.com. API Client * Download the appropriate API client library and use this for integrating signup, transactional sends, etc.

smtp-auth-send

Tue, 03 Aug 2010 10:42:05 -0500

Most of the time, the standard Sailthru API client will meet your needs, but there are some situations where it may be convenient to treat Sailthru as an SMTP server and send arbitrary transactional emails. These emails can use your templates and give you all the same tracking and reporting capabilities as any other Sailthru-powered email.

suppression-lists

Thu, 27 Oct 2011 15:26:09 -0500

Sometimes, for various reasons, you may want to send to everyone on a particular list except certain people. Example: You send a daily newsletter. But on one particular day, you send a completely different newsletter with a special offer for people who live in New York. Using List Generation, you can create a "New York" list and send the special offer as a separate campaign to that list. You don't want the New Yorkers to receive two emails, so you want your main send to suppress the New York li…

template-markup

Sat, 19 Sep 2009 15:15:34 -0500

Normally, you set up your templates and blasts with simple variable replacement. For example:

Dear {name},

Pass in a name variable to your [[/api/send|send] call, or set a name property on the email, and the variable will replace. But the template parser does support some slightly more advanced features as well.

templates

Tue, 23 Aug 2011 15:48:20 -0500

The below refers to templates and looping. This is still in early beta, but you can pass in a json array in one replacement variable and use syntax like the below: {if products} {foreach products as p} {p.productName}< td>{p.productPrice} {/foreach} {/if}

transactional-testing

Wed, 06 Apr 2011 15:17:19 -0500

Sailthru allows you to continuously improve your transactional emails by A/B testing different versions. What subject line is most welcoming on a Welcome email? Where should you place a link to get an invitee most likely to click to join your site? Using A/B testing, you can find out.

transactional

Thu, 27 Oct 2011 16:36:16 -0500

Transactional emails, sometimes called "triggered" mail, are used to send an individual, or a small group of individuals, a notification. Some examples of common transactional mails on websites: * Welcome emails * Password resets * Verification emails * Receipts for checkouts * Reminders * Newsletter double-optin requests * Alerts * Bug reports

trigger

Fri, 13 Apr 2012 15:42:08 -0500

Overview A trigger, more specifically a transactional trigger, allows you to execute an action in Sailthru after a specific user action takes place as a result of a sent template. Sending a transactional email with an associated trigger allows automatic updating of lists, sending of transactional emails, and even the execution of custom Zephyr scripts, all which can be set to occur upon send, open, click, or purchase.

variable-replacement

Tue, 24 Aug 2010 11:56:36 -0500

video-tutorials

Wed, 02 Mar 2011 16:43:41 -0500

We are currently producing video content to show you how to use every one of our fantastic features, please check back often for updates. Demo: Using Templates Demo: Sailthru Reports Demo: Using Sailthru List Demo: Email Campaign RSS